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| Page 1 of 1 | Previous | Next | COVISIO SEPTEMBER 22, 2010  Social Media Monitoring Tools In Action: Radian6 vs Alterian / Techrigy SM2 Not too long ago I followed a nice discussion on Ken Burbary’s blog about social media monitoring tools. Ken had come along some noticeable inconsistencies in the results reported by two leading social media platforms, namely Radian6 and Alterian/Techrigy SM2. Before moving on, a couple of disclaimers: My purpose is not to rate one tool vis-a-vis the other. But how much is too much? | | | | | | |
| | | COVISIO DECEMBER 28, 2009  Social Media Monitoring Stories from 2009 This year Covisio had the opportunity to run a number of social media listening campaigns for our clients worldwide (please note that our clients are primarily in the high technology sector). As we are rapidly approaching the end of the | COVISIO AUGUST 25, 2009 Assigning Value to Content Last month, Matt Dickman on Techno//Marketer started off a great conversation on the need to treat content as commerce. In the post, he outlined a few key steps to succeeding with content-driven sites | COVISIO JULY 1, 2010 Marketing Wisdom 2010: Making Podcasts Social Here's a short article on a very successful pordcast initiative that I sent MarketingSherpa and they published it in their annual Marketing Wisdom report for 2010. This year's report features 70 real-life stories and lessons from | | | | | | | |
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COVISIO | MONDAY, JUNE 29, 2009 Email Marketing - Still Friend or Foe (Part II)
Here are six things you definitely need to have thought about before launching an email campaign. What is it in for ALL?” Don't forget that email is a touch point for potential and existing customers. You are actually reaching MORE >> -
COVISIO | THURSDAY, FEBRUARY 18, 2010 What's in it for Me? Prevailing Misconceptions Around Social Media.
A few months ago I read a nice post by Adam Cohen; entertaining and conversational as well as quite truthful. So, based on my own experiences in social media marketing, I wanted to post a few notions that I think are still largely MORE >> -
COVISIO | WEDNESDAY, MAY 5, 2010  My Takeaways from MarketingProfs B2B Forum
MarketingProfs B2B Forum just finished up. Very well organized event, great network of colleagues as always, excellent keynotes, some good insights overall, but, honestly, I feel I only got some tangible value out of maybe half the MORE >> -
COVISIO | MONDAY, MAY 4, 2009 Email Marketing - Still Friend or Foe? (Part I)
Malcolm Gladwell in the afterword of “The Tipping Point” wrote that email communication is showing “symptoms of immunity” with its overuse by communicators and marketers. This should come as no surprise MORE >> -
COVISIO | TUESDAY, JULY 14, 2009 The ROI of the $3000 Podcast
I was speaking to one of my clients about a potential podcast series as part of their social media initiative. He informs me that he knows of a great vendor who produces podcasts – and, at $3000 a pop, they are a total bargain MORE >> -
- A Seat at the Strategic Table COVISIO | TUESDAY, FEBRUARY 5, 2008
- Marketing in Crisis | On the Scene COVISIO | FRIDAY, FEBRUARY 15, 2008
- A Seat at the Strategic Table COVISIO | WEDNESDAY, MARCH 5, 2008
- Another Reason I Love del.icio.us COVISIO | SUNDAY, APRIL 13, 2008
- Corporate Blogging - Get Serious COVISIO | MONDAY, MAY 19, 2008
- Corporate Blogging - Get Serious COVISIO | MONDAY, MAY 19, 2008
- Caught in Downturn: To Market or Not To Market? COVISIO | MONDAY, NOVEMBER 24, 2008
- Social Networking Squared COVISIO | SUNDAY, DECEMBER 28, 2008
- The Social Media Divide COVISIO | SATURDAY, JANUARY 17, 2009
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