Firebelly

JULY 17, 2014

Your Current Approach to Marketing Could Make You Irrelevant. If you and your marketing team are still operating in a paradigm of business as usual, you are in a very difficult position. These strong words are part of Duncan Alney’s upcoming keynote presentation — Agile Marketing: How. In fact, you might be facing extinction.

Data 186

Data Upcoming Team Social Media 186

Convince & Convert

JULY 22, 2014

» Digital Marketing digital marketing earned media fifth third bank nextjob owned media paid media retweet to reemploy shannon paul social media case study Social Media Marketing the curious bank twitter marketing video marketing' Read the whole entry. »

Banking 164

Banking Case Study Study Brands 164

Firebelly

JULY 23, 2014

Denys Prykhodov / Shutterstock.com If one of the goals of your social media marketing efforts is referral traffic to your web assets, I hope you’re not ignoring Facebook. Facebook'

Social Media 222

Social Media Facebook Feed Feedly 222

Atom Thought

JULY 8, 2014

Recently there was an article in Forbes magazine about how TV is not going anywhere and that TV Content viewing is increasing after the onslaught of social media. The expert being interviewed said that social media popularity has not dwindled the popularity of TV My view is that we need to understand that each platform.

Content 159

Content Marketing Social Media Platform 159

Waxing UnLyrical

JULY 9, 2014

That’s when you get anti-social, run away or hide from family get-togethers, parties and weddings. million people through social media. It’s fascinating to see how social media is taking over every aspect of our lives. Match Makers go Social by Breaking Stereotypes is a post from: Waxing UnLyrical.

Virtual World 209

Virtual World Campaign Sites Travel 209

Convince & Convert

JULY 17, 2014

It’s rare to find a used car ad with a slick video, website, and dedicated social media campaign. » Social Media Case Studies #buymybarina cause marketing community content marketing passion and purpose social image of the week social media case study social media image of the week visual storytelling'

Case Study 154

Case Study Cause marketing Study Campaign 154

Convince & Convert

JULY 25, 2014

Tweetable Moments You have to have great customer service before you attempt social customer service. dgingiss Tweet This Taking Customer Service Online Discover was the first credit card company to offer 24-hour phone support, and now they’re leading the way in social media customer support, as well.

Social Media 147

Social Media How To Communities Team 147

Convince & Convert

JULY 31, 2014

The Social Pros Podcast brings together great minds in social media every week to learn about their successes and struggles. July brought us guests from research IT company Forrester ; Expion , the content marketing experts and Social Pros sponsors; the Beancast marketing podcast; and financial services company Discover.

Social Media 133

Social Media Communities Research Strategy 133

Convince & Convert

JULY 18, 2014

» Social Pros Podcast content creation content marketing content strategy integrated marketing podcasting social media Social Media Marketing Social Pros' At the time, podcasting was in a definitive downtrend, and Bob decided he was. Read the whole entry. »

Content 147

Content Marketing Trends Social Media 147

Convince & Convert

JULY 23, 2014

Consumer brands have long understood the importance of using video content as a marketing tool to deliver key messages to their audiences and to build brand affinity. Video marketing has been growing among B2B organizations as well. Although four out of five B2B marketing professionals reported. Read the whole entry. »

B2B 165

B2B Research Video Marketing 165

Webbiquity SMM

JULY 15, 2014

and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. But what do these purchases tell us about the direction digital marketing is going?

Yahoo 195

Yahoo Marketing Apple Analytics 195

Convince & Convert

JULY 1, 2014

Image via Influitive.com The folks at ReadyTalk , a web conferencing platform had their work cut out for them in marketing their brand against big names such as GoToMeeting, WebEx, and join.me. In general, an advocate is someone who is happy with your brand and willing to talk about it—many marketers just give it the fancy name.

Case Study 165

Case Study Brands B2B Marketing 165

Firebelly

JULY 28, 2014

dolphfyn / Shutterstock.com The recent report of Facebook’s third quarter growth, in addition to the company’s opportunities for further growth, proves that the social network is still the most predominant, dependable and versatile social media site for marketers throughout the world.

Marketing 172

Marketing Social Networking Report Sites 172

Convince & Convert

JULY 23, 2014

» Digital Marketing american eagle back to school brand personalities digital marketing influence marketing influencers instagram mattr Social Media Marketing targeting vine visual marketing visual storytelling walmart' Abercrombie & Fitch, American Eagle Outfitters, and Aéropostale.

Brands 147

Brands Retail List Fashion 147

The Realtime Report

JULY 9, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, and Vine: Facebook. Any social media updates that we missed? Related Stories Social Media News Ticker: Facebook Acquires Pryte, Instagram 6.0, Let us know in the comments below.

News 173

News Social Media Twitter Facebook 173

The Realtime Report

JULY 24, 2014

According to Scott Burton, director of marketing for Champs Sports, the duo’s target demographic is male, high school varsity athletes, and the decision to create 15-second clips on Instagram was an attempt to generate more sharable, rewatchable and memorable content (AdWeek). Has your brand considered using Instagram video?

Sports 172

Sports Team Instagram Tumblr 172

Convince & Convert

JULY 7, 2014

I’m by no means a Vaynerchuk-esque investment mogul, but here’s where I’m at as of July 7, 2014: Addvocate – Employee Activation in Social I’m probably most involved day-to-day with this company, as I’m also on the board of directors. Addvocate makes it happen. I’m in love with this idea.

Startup 168

Startup Crowdsourcing Badge B2B 168

Convince & Convert

JULY 24, 2014

» Social Media Case Studies #underwaterselfie brand ambassadors content marketing samsung samsung galaxy s5 scuba stunts visual storytelling' As seen in a new video to promote the Samsung Galaxy S5 and its water resistant feature, individuals who answered the phone were then challenged to jump into the lake and snap an.

Case Study 166

Case Study Banking Study Social Media 166

Small Business Mavericks

JULY 18, 2014

The folks at MarketingProfs have taken a look at The Most Effective, Most Used, and Most Budgeted for Digital Marketing Tactics and it always interests me when I see stuff like that. It is helpful to see what other marketers are saying about the methods they are using. Why Would Email Be Effective?

Survey 111

Survey Small Business SEO Social Media 111

Convince & Convert

JULY 20, 2014

I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. » Jay Today TV content marketing content strategy jay today marketing operations video podcast' Last week, I launched a brand-new video podcast called Jay Today. Read the whole entry. »

Questions 162

Questions Content Marketing Video 162

Social Media Network Marketing

JULY 4, 2014

You do hope to use Social Media Marketing to the best of your capacity and to its optimum use. Social Media may look easy; which it is! If you have the patience and the perseverance then Social Media will not remain a mystery. Here goes the basics: Remember Social Media is not about Sales Bombardment.

Social Media 98

Social Media Strategy Facebook Marketing 98

Convince & Convert

JULY 15, 2014

I have the weekly Social Pros podcast , but that show is devoted to showcasing the incredible social media professionals who join us as guest. Jay Today TV candidio JayToday podcast sprout social video podcast vidyard' I have the Baer Facts interviews I do with Kyle Lacy from ExactTarget, but they are once a week or so.

Social Media 160

Social Media Tips Embedding iPhone 160

Convince & Convert

JULY 30, 2014

I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. » Jay Today TV content marketing digital marketing jay today website design website navigation website usability' Recently, I launched a brand-new video podcast called Jay Today.

Content 149

Content Video Social Media Marketing 149

The Marketing Blog

JULY 7, 2014

I was recently asked by the ‘Small Enterprise’ magazine to contribute the ‘Digital Marketing’ special edition. I contributed this piece on the ‘Basics of Planning a Digital Marketing Campaign’ Filed under: Media Tagged: Digital media , Media , Social media.

Campaign 100

Campaign Marketing Social Media 100

Convince & Convert

JULY 11, 2014

Tweetable Moments Companies must be very fluid in making decisions that articulate a company’s persona in the media. nickcicero Tweet This An Interesting Social Start Nick Cicero has always been a musician. He quickly learned how to operate the tools through online forums and other social media.

Social Media 119

Social Media Software Issues Forums 119

The Realtime Report

JULY 29, 2014

According to new data released by mobile marketing firm Swrve , the average retention rate (the average number of times an app is used), shows just over a quarter of users return to an app within 48 hours of first opening it. ” Related Stories Social Networking Stats: Facebook Tops 1.32

Statistics 178

Statistics Mobile Notification Study 178

Convince & Convert

JULY 2, 2014

Knowing how your customers perceive you gives you a benchmark to measure progress and helps you know how to proceed with marketing to improve your brand perception. This consistency and alignment of brand perception and experience is what lends it a reputation for being a credible, socially minded enterprise. Social Media Strategy'

Brands 144

Brands Survey Construction Comparison 144

Bill Hartzer

JULY 1, 2014

Did you know that you can use the social media websites to get the attention of the news media? Well, I’ve been using Twitter for quite some time now to get the attention of the news media–by pointing out possible stories after I’ve networked with them on the social sites.

News 127

News Domain Name Social Media Twitter 127

Absolute PA

JULY 18, 2014

Schedule your social media posts instead of ‘on the fly’ posting. When you upload your social media updates to be dripped out at the times you specify automatically it has 3 massive advantages: You save loads of time because you do it in one sitting. That way you’ll get your return of investment quicker and consistently.

Energy 101

Energy Skills Small Business Consultant 101

Absolute PA

JULY 11, 2014

It’s difficult to remain positive when life is throwing you curveballs and your marketing requires you to be 100% upbeat. When all you want to do is hide, showing up on social media, your blog and newsletters is the LAST thing on your mind. For most small business owners, that’s sales and marketing!

Energy 107

Energy How To Small Business Exercises 107

Diva Marketing Blog

JULY 28, 2014

The Waffle House , an American, iconic, southern, restaurant company, walked away with the social media trophy. Paying not one of the 75k dollar sponsorship fees, the Waffle House''s followers organically helped score them the win via a social media waffle battle: s weet versus Belgium waffles. . not really.

Social Media 87

Social Media Hashtag Committee Sports 87

Writtent Blog

JULY 23, 2014

Two words: content marketing. 80% of American Internet users interact with blogs and social media. Oh, and let’s not forget that marketing with content costs you about 62% less than traditional marketing (you can see all the statistics here ). If you are focused on a younger crowd, social media may be best.

Strategy 109

Strategy Content Marketing Statistics 109

Devumi

JULY 4, 2014

The selfie craze is in full swing, and Twitter selfies are just as prevalent as any other part of social media. Perhaps Twitter selfies are even more prevalent due to the quick nature of the 140 character social platform. Read on to discover how Twitter selfies and social content curation can impact your business positively.

Curation 60

Curation Twitter Content Wikimedia 60

Twist Image

JULY 14, 2014

That feeling is only exasperated by the media. Prior to Twist Image, Mark ran a very successful multi-office marketing agency that was also a part of a large advertising network. The most successful marketers and agencies are the ones that stuck it out. That''s the headline from a Marketing Charts article last week.

Loyalty 107

Loyalty Training Hashtag Brands 107

Small Business Mavericks

JULY 15, 2014

For years, the “know-like-trust” factor has been a basic foundation of marketing. what kind of social media do they use? Put faces and a backstory on the people you are writing to for the blog, and advertising to, and posting on whatever social media you go with. Simple, right? Profession?

How To 98

How To Small Business Education Buy 98