Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution
The Realtime Report
AUGUST 8, 2012
And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI. Social Media ROI And Realtime Big Data Analytics. 75% of respondents do not currently measure ROI for their social business programs. Of those who do not measure ROI, 31% don’t know if their vendor provides analytics.
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