Airbnb Social Media Strategy: Sharing Stories, Building Community
Keyhole.co
MARCH 24, 2024
By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. While the collaborations aren’t frequent, the ones the brand executes can be the master modules in influencer marketing. Founded in 2008, Airbnb struggled to build trust in its unique business model initially.
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