10 of the best brand storytelling campaigns of 2018
Social Media Strategies Summit
JANUARY 10, 2019
The concept of storytelling in marketing is not a new one, but as content continues to grow as a central tenet of a solid marketing strategy, storytelling has grown in popularity among brands. ” – Carolyn Tisch Blodgett, Head of Brand Marketing. Identify who your target market is and craft stories that appeal to them.
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