article thumbnail

2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

94% of B2B marketers use LinkedIn as part of their content strategy. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Purchase cycle (awareness, consideration, preference, purchase, loyalty). (Content Marketing Institute). Content Marketing Institute). Source: Wikipedia.

Template 167
article thumbnail

The Content Creation Formula for Successful Online Marketing

ProBlogger

According to a NewsCred study , 62% of Millennials stated their brand loyalty is directly related to a brand’s online content. This is incredible news for marketers – your viewers are willing to build loyalty and trust. You can get in touch with him on Linkedin. You want to build your audience, not push them away.

Content 33