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This Week in Social Media – 6/26/13

Social Media Marketing

Industry Social networks continue to expand globally, with nearly one in four people using social networks worldwide. Facebook is working on a news reader. Yammer is partnering with Klout to determine influence of employee advocates. Bookmarks/Read-Watch-Listen Later How does influence work ? Far from it.

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Digital PR: Finding Brand Ambassadors

Proactive Report

But in most cases a brand ambassador is likely to be someone with a decent following online, either on their blog, Facebook, Twitter or other social news sites like Digg , Reddit or StumbleUpon. Do a social audit and locate everyone who speaks positively about your brand. The next step is to use ranking and influence tools.

Brands 101
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No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

Numbers Do Not Dictate Influence There are some people who will automatically follow everyone who follows them on Twitter. As a result, they have incredibly huge following numbers even though their followers may have also used automatic methods to get new followers. Reply Jamie Carter July 7, 2010 at 10:32 am Great article.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

How to Hire Social Media Strategists (Creativity Unbound): Edward Boches of Mullen takes a tactical approach toward hiring for social media — and for him, it’s not just about Klout or following numbers. 20 Real Tips for Hiring a Social Media Consultant (Pam Moore): Looking for a consultant? Here are thirteen.

Marketing 279