Examples Mobile MySpace Posterous 
Techipedia: Tamar Weinberg
FEBRUARY 22, 2008
To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. A great example, one that recently affected me: A mobile phone manufacturer, called HTC, released a phone that had sub-par video performance.
Techipedia: Tamar Weinberg
JANUARY 5, 2010
The article has examples of how social media worked too. The Poetry of Social Networking to Court Customers and Invest in Relationships (Brian Solis): Brian Solis shares his foreword to Sean Percival’s book, MySpace Marketing. 10 Tips to Get the Most Out of Posterous (Make Tech Easier): Posterous is the new lifestreaming app.
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