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How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest. They’re a great way to get your followers to engage and also get some UGC. Use UTM parameters or a URL shortening service to track the entries from your different profile links.

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Social Media Terminology: Social Media Words You Need to Know

agora pulse

It was a very basic student directory: photos, some personal information. Facebook has gone far beyond the student directory to include newsfeeds, videos, live shows, advertising, timelines, apps, and much more. To track the performance of your social media campaigns, this snippet of code is added to the end of a URL.