How to Run Social Media Contests That Actually Increase Revenue
Sprout Social
OCTOBER 19, 2016
User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest. They’re a great way to get your followers to engage and also get some UGC. Use UTM parameters or a URL shortening service to track the entries from your different profile links.
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