Poor Social Responsiveness Risks Tarnishing a Brand’s Image
Techipedia: Tamar Weinberg
SEPTEMBER 6, 2012
However, recent data implies that such companies are failing to make use of the opportunity to build a brand and reputation because of a lack of a coherent social media strategy. Fostering engagement requires a conversational two-way approach in which your message is shaped by the context of an ongoing dialogue. Like this post?
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