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Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

Bob Cargill - I think it’s perfectly acceptable for an external resource to write and post social media content under the aegis of a brand. So yes, I think it’s perfectly acceptable for an external resource to write and post social media content under the aegis of a brand. OK for an agent to update a wiki entry on behalf of a company?