Social Media Terminology: Social Media Words You Need to Know

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Cost per click (CPC). More information about CPC: Is Your Social Media Marketing Budget Ready for the New Year? The Battle of Facebook vs. Twitter Ads: Which One Has the Lower CPC? Geotag. To track the performance of your social media campaigns, this snippet of code is added to the end of a URL. URL shortener. Some URLs get really unwieldy and need to be shortened.

The Ultimate List of Social Media Definitions You Need to Know


Cost per click (CPC). Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. Geotag. A geotag is a specific location added to a photo, video, or other social media post. Social media is a constantly evolving field.

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