article thumbnail

Social Media Terminology: Social Media Words You Need to Know

agora pulse

For example, how Facebook ranks posts is different than how, say, Instagram’s feed work.) Cost per click (CPC). More information about CPC: Is Your Social Media Marketing Budget Ready for the New Year? The Battle of Facebook vs. Twitter Ads: Which One Has the Lower CPC? Dark social. Facebook share.

article thumbnail

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Cost per click (CPC). Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. A feed is an updated list of all the new content posted by the accounts a user follows on social media. Rather than being purely chronological, most social media feeds are controlled by an algorithm.

List 145