7 Ways the Sharpest Brands Are Using Videos to Engage Customers
Social Media Marketing
MARCH 29, 2013
According to Contently’s Chief Creative Officer Shane Snow , by ignoring their brand’s mission of selling more plane fare and hotel rooms, Expedia was able to effectively brand themselves and create marketing that didn’t feel like marketing. ComScore has discovered that user-generated video content increases share of choice by over 18%.
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