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5 Reasons TikTok is Intimidating (in the BEST Way Possible)

Hootsuite

As a result, TikTok has become an engine of culture and trends that dictates not only what’s cool on social media, but in real life as well: in fashion, in food, in music, in pop culture—everywhere. That can be intimidating, because marketing to these groups is notoriously difficult. Treat trends as your own personal idea repository.

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