Marketers, Here are the Keys to Your IT Department – Good Luck
Convince & Convert
JANUARY 25, 2012
15 – 20 years ago : IT (and the IT side of the business) ruled the enterprise. Conversely at this time, marketing is “stuck” in the final days of traditional advertising print-radio-tv era and valuation for all that spend is fuzzy at best. It’s important to recognize how we got to this point.
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