Airbnb Social Media Strategy: Sharing Stories, Building Community
Keyhole.co
MARCH 24, 2024
By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. The feed is filled with videos showcasing the unique experiences Airbnb offers, like a sleepover in the hidden library of St. The brand also posts influencer content and shares UGC on TikTok.
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