Keyhole.co

DECEMBER 3, 2020

They announced the fall/winter fashion campaign with a video post on Instagram, teasing #DKNYSTATEOFMIND, coming tomorrow. The following Instagram posts contained similar black and white lettering overtop different photos and videos. Prada allowed Charli to promote their brand in her own authentic way: through her dance videos.

Fashion 105

Fashion Campaign Social Media Hashtag 105

Keyhole.co

APRIL 25, 2023

They announced the fall/winter fashion campaign with a video post on Instagram, teasing that #DKNYSTATEOFMIND was coming. The Instagram posts that followed contained similar black-and-white lettering overtop different photos and videos. In exchange, Charli was expected to share videos of the event with her millions of followers.

Fashion 52

Fashion Campaign Social Media Marketing 52

Keyhole.co

DECEMBER 29, 2022

They announced the fall/winter fashion campaign with a video post on Instagram, teasing that #DKNYSTATEOFMIND was coming. The Instagram posts that followed contained similar black and white lettering overtop different photos and videos. In exchange, Charli was expected to share videos of the event with her millions of followers.

Fashion 52

Fashion Campaign Social Media Hashtag 52