Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife
Waxing UnLyrical
JULY 3, 2013
But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition.
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