Bravo Dan Gilbert – a PR stunt that worked
Jeff Esposito
JULY 21, 2010
Now with this newfound brand loyalty and a promise of greatness, Gilbert has a great opportunity in front of him if he can expand on the PR goodwill. While the results of the surveys wouldn’t be the end all be all, they could gauge interest in certain players in terms or marketability or jersey sales. Write it, and burn it.
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