Brands Committee Hashtag UGC 
Pixlee
DECEMBER 11, 2017
Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Airbnb – #WeAccept.
Hootsuite
APRIL 14, 2021
It often takes something special to stand out as a brand on social media. We craft messaging in committees and then run it through a tumble drier of stakeholders and higher-ups before putting it out in the world. And how to do it in a way that’s measured and true to your brand. Skittles made ‘weird’ their whole brand.
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