Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
Matrix: Brand Monitoring, Social Analytics, Social Insights Category Description and Example Current State What no one tells you Brand Monitoring Aware. The smart brand monitoring companies have already started their integration plans. As a result expect: Brand monitoring companies who don’t evolve are on the path to becoming trilobites.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!
The Fifteen Classes of the Social Business Software Suite (Q4, 2010)
OCTOBER 3, 2010
The Stack: The Social Business Software Suite Category Name, Short Description, Frequently Heard Vendor Names Listening and Learning: Brand monitoring: These listening and learning tools provide data to brands by filtering data via scraping and APIs then sorting by keywords. A new class of identity brokers are much like a router and make connecting simple for brands.
List of Social Media Management Systems (SMMS)
OCTOBER 31, 2010
they’ve briefed me) Buddy Media: Has a set of management tools that help brands with Facebook, Twitter, and monitoring and reporting. You’ll find iterations for both brands and agencies. They have case studies from large brands and media on their site. Mutual Mind offers brand monitoring, permission based workflow as well as reporting tools.
Free Twitter Automation Tools Roundup
OCTOBER 28, 2010
Also: * Tweets can be assigned * You can set up alerts for brand monitoring or topics * SMS, email and mobile tweeting ability * There’s a “GuestTweet GT convention that allows those outside the company to contribute and more features on the way for FB and LinkedIn. Here are some of the better free Twitter automation tools that I’ve seen. Will try them all. Kudos.