2017 Content Marketing Editorial Calendar Template and Tutorial
Pam Moore
DECEMBER 11, 2016
70% of B2B marketers plan to create more content in 2017 compared to 2016. Top 3 B2B goals of content marketing are lead generation (85%), sales (84%), lead nurturing (78%). 94% of B2B marketers use LinkedIn as part of their content strategy. This includes approximately 16% of the US population.
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