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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

They are highly-qualified professionals with specific digital marketing and communications skills and experience. Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Here’s a look at what they bring to a job.

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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

Companies, influencers and brand representatives might host AMAs on Twitter, Reddit, or in a Facebook or Instagram live stream. B2B: Business To Business. Shorthand for a company with business-facing priorities. Describes a company that offers products or services directly to customers. CMGR: Community Manager.