7 Tips for Staying on Top of the Social Wave
Direct Marketing Observations
OCTOBER 15, 2010
We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Think of Wal Mart or Astroturfing. Know the difference between “real&# UGC and professional content. Often times you have to step in it to realize you are in it. With social media, you would have to have lived in a cave on an island in the Pacific to not know how ubiquitous it is. It’s permeating every part of our daily lives.
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