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7 Tips for Staying on Top of the Social Wave

Direct Marketing Observations

With that being said, here are 7 “things” you should be aware of as we go forward in this digital world that can carry you and your company towards Web 3.0. We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Think of Wal Mart or Astroturfing. Get serious about mobile.

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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

One of the better known cases was “Janet&# who created a Twitter profile for Exxon Mobile. See “Astroturfing&# above for more. Sock Puppets are the paid marketers who pose as community members to create content on behalf of a client or their own company. I hope you have set up Google Alerts for your brand!