Remove Applications Remove Campaign Remove CPC Remove Instant Messaging
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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Application programming interface (API). An application programming interface (API) is a communication system that allows two applications or platforms to “talk” to each other. Cost per click (CPC). Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign.

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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

ROI is one of the most common ways businesses assess the success of campaigns and ventures. API: Application Programming Interface. CPC: Cost Per Click. Also known as pay per click (PPC), this abbreviation refers to the price an advertiser pays for each click earned on a campaign. IM: Instant Messaging.