Remove Applications Remove Campaign Remove CPC Remove Geotagging
article thumbnail

Social Media Terminology: Social Media Words You Need to Know

agora pulse

An API is an initialism for an application programming interface. An API lets two platforms or applications communicate with one another. CTR is the number of unique clicks your ad or campaign received divided by the number of times it was shown (impressions). Cost per click (CPC). A Quick Start Guide to Social Reports.

article thumbnail

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Application programming interface (API). An application programming interface (API) is a communication system that allows two applications or platforms to “talk” to each other. Cost per click (CPC). Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign.

List 145