No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success
Pixlee
APRIL 25, 2019
Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. Coachella 2019 was the first to have both weeks streamed live on YouTube in their entirety. When FOMO Died. What does this mean? In-person experiences are translatable to valuable online events.
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