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The Metaverse: What it is and why it matters for brands

Sprout Social

These include, but are not limited to, the following: Extended reality (ER) – another umbrella term encompassing virtual reality (VR), augmented reality (AR) and mixed reality (MR). Virtual worlds created by metaverse users (e.g., Step into Vans World, exclusively on Roblox, arriving September 1st. Decentraland ).

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