3 Strategies to Make Big Content Work for Your Brand
Convince & Convert
OCTOBER 22, 2013
It’s important to be honest in any analysis of both success and failure. For me, the risks in content marketing are more reputation risks than financial ones. Reputation risk is when you go out there and say something that alienates your target audience. Things like, “eBooks don’t work for us. We tried one and it flopped.”.
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