Remove Aggregator Remove Construction Remove CPC Remove Reputation
article thumbnail

Who’s Driving the Data Movement? Social Media Managers

Buffer Social

Steve Jobs had a reputation for taking customer research with a grain of salt. It’s taking all the social conversations in aggregate and looking at the overall tone of them. Cost per thousand (CPM) / Cost per click (CPC) — These ad measures tell how efficiently your copy, creative, and call-to-action are performing.