Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)
Buffer Social
JULY 27, 2016
According to numbers from comScore, 14% of smartphone users aged 35 and older use Snapchat, too. Memories can feed the evolution of Snapchat’s ad product. While Snapchat has reportedly achieved 150 million global daily active users ( overtaking Twitter ), the company is still a ways off Facebook’s 1 billion-plus user base.
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