Your Media Is Controlled By A Handful Of Companies (Yes, Even The Internet)
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NOVEMBER 1, 2011
Digital Marketing professional and venture capitalist, Darren Herman , ran some quick numbers and here's what he uncovered: " the digital media ad spend (search, display, mobile, etc) is controlled by Google , Yahoo , AOL , Facebook , and Microsoft. Prior to that moment, the majority of trending topics on Twitter were more niche topics.
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