The Metaverse: What it is and why it matters for brands
Sprout Social
JULY 14, 2022
Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. To put it simply, the metaverse is an all-encompassing term that refers to immersive, hyper-realistic virtual environments where people can interact via personalized avatars. Video calls.
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