Interns Don’t Manage 24% of the Marketing Budget
Hootsuite
AUGUST 6, 2021
Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. Your average social marketer isn’t typing out dank memes all day—they’re creating content that drives new leads, responding to customer questions, and protecting their brand’s reputation online.
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