Airbnb Social Media Strategy: Sharing Stories, Building Community
Keyhole.co
MARCH 24, 2024
billion in revenue in 2023. The brand also posts influencer content and shares UGC on TikTok. The vacation rental marketplace doubles down on UGC marketing through its Twitter handle. The brand regularly shares UGC across social media profiles to give its target audience an unbiased view of the platform’s services.
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