Remove tamar
Remove 2013 Remove Communities Remove Marketing Remove Twitter
article thumbnail

2013: The Rise of Customer Service Marketing (and Techipedia’s New Direction)

Techipedia: Tamar Weinberg

The social media marketing landscape has changed in the past 3 years. Social media marketing still is incredibly important, yet difficult, for businesses to embrace. But I realize that the problem may go beyond any social media marketing strategist. Social Media Marketing is Only as Good as Your Customer Service.

Marketing 170
article thumbnail

Why Customer Service is the Future of Social Marketing

Techipedia: Tamar Weinberg

With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. Marketers and legitimate top users got banned. Without the true community that helped build Digg, it died.

Digg 213
article thumbnail

Social Media Purism Stupidity is what Gets You Fired

Techipedia: Tamar Weinberg

Ten years ago, social media marketing did not exist. There were online communities. People participated on those communities. It became possible, all of the sudden, for marketers to participate within those communities because they saw an opportunity. Rules like: Don’t broadcast. The outcome was viral.