102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
Webbiquity SMM
JANUARY 2, 2013
While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). (
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