article thumbnail

Super Bowl Becomes Social Bowl

Mindjumpers

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. The site will also display tweets that are posted on the site – or tweets that are marked with the hashtag #brandbowl. Focus on Social Media.

Radian6 237
article thumbnail

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

As a result, a lingering question emerges on how much spikes in social media activity represent normal sentiment of interested individuals vs. manipulated sentiment of a few that is then spread around virally, possibly taking a life of its own. Most commonly used hashtags during the August 15th downpour.

Analytics 164
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets.

article thumbnail

Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Hopefully the organization will learn from this and have a more effective campaign for World Aids Day in 2011. Makes sense to me. It is a fabulous cause. Liked what you saw?

Class 233
article thumbnail

Inside the World of Dog Influencers

Likeable

These accounts have gained unforeseeable momentum across an internet where hashtags like #dogsofinstagram have collected more than 155 million posts. Crusoe was one of the first petfluencers, starting his blog and Facebook page back in 2011—followed shortly by YouTube, Instagram, and Twitter.

article thumbnail

Celebrate Community Managers Day in 2021

agora pulse

This article from Facebook legend Mari Smith back in 2011 talks about how admins can manage the new style groups. The post encouraged users to share stories about what being a dad means using the hashtag #HappyFathersWay. Creating a hashtag allows your community to easily follow and join in with conversations.

article thumbnail

The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

Buffer Social

2011 (140M members): LinkedIn goes public. Between 2011 and 2017, LinkedIn’s user base grew from 140 million to 500 million – shattering the growth rate in previous periods. Our team has been hearing the same sentiment from marketers everywhere. members): Introduction of Jobs & Subscriptions. Launch of Pulse.

LinkedIn 112