Super Bowl Becomes Social Bowl

Mindjumpers

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. The site will also display tweets that are posted on the site – or tweets that are marked with the hashtag #brandbowl.

What Marketing Can Learn From Public Relations Analytics

Waxing UnLyrical

“Even web analytics tools are getting into the content analysis business and now include sentiment and other media metrics that really started in communication measurement programs.&#. We PR pros often talk about what Public Relations can learn from Marketing. How to be more analytical.

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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

As a result, a lingering question emerges on how much spikes in social media activity represent normal sentiment of interested individuals vs. manipulated sentiment of a few that is then spread around virally, possibly taking a life of its own.

Inside the World of Dog Influencers

Likeable

These accounts have gained unforeseeable momentum across an internet where hashtags like #dogsofinstagram have collected more than 155 million posts. Crusoe was one of the first petfluencers, starting his blog and Facebook page back in 2011—followed shortly by YouTube, Instagram, and Twitter.

It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

As of 2011, the BLS reported that only 8.7 Dedicated hashtag #PRDiversity for continued conversation. This illustrates the flavors of sentiment PRWeek was flooded with in response to the cover. Ed: Did you do a double take? Yes, you get TWO guest posts this week.

Issues 230

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment.

Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Hopefully the organization will learn from this and have a more effective campaign for World Aids Day in 2011.

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Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

Contrast that with 2011, where 43% of people deemed information from a peer, a person like yourself, to be extremely or very credible. One of the things that we’re looking at really closely is sentiment analysis.