7 of the Best Social Media Campaigns (And What You Can Learn From Them)
Hootsuite
AUGUST 19, 2020
Why it worked: This campaign is fuelled by user-generated content (UGC), which helps your brand build their reputation through the audiences and social media channels of influential users. UGC also helps brands build up their content library by collecting high-quality visual assets from other users, and resharing them with permission.
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