Adam Cohen

JUNE 30, 2011

LD: We formally embarked on our social journey back in 2007. To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees. Photo credit: Facebook Tweet. Turns out it was a timely ask. How did EMC start on their social media journey?

Social Media 177

Social Media Collaboration Communities Community Platforms 177

Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). 4) None of the following are community platforms: Wikis, Blogs or Forums. April 2007.

Communities 117

Communities Groups Groups Social Media 117

Adam Cohen

JUNE 30, 2011

LD: We formally embarked on our social journey back in 2007. To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees. Photo credit: Facebook. Turns out it was a timely ask. How did EMC start on their social media journey?

Social Media 100

Social Media Collaboration Communities Community Platforms 100