Adam Cohen

JUNE 30, 2011

Recently I had a discussion with a client about doing social media “inside out&# – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. LD: We formally embarked on our social journey back in 2007. Turns out it was a timely ask.

Social Media 177

Social Media Collaboration Communities Community Platforms 177

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. This is a big complement. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Adam Cohen

JUNE 30, 2011

Recently I had a discussion with a client about doing social media “inside out” – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. LD: We formally embarked on our social journey back in 2007. Turns out it was a timely ask.

Social Media 100

Social Media Collaboration Communities Community Platforms 100