Akamai Marketing

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9 social media trends to keep your eye on in 2012

Akamai Marketing

Content, Content, Video: Creating content will continue to be a considerable aspect of a social media program. We’ll see more and more video as the content type of choice. The challenge for most businesses will be creating video content that creates conversation and isn’t just a commercial.

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Why I’m not writing about Google+ yet.

Akamai Marketing

I could go on and on about the “Hang Out&# video conferencing feature, but again, before this post could even be posted, Facebook responded with that. As I said to a friend yesterday: a week ago if I wanted to video conference for free, I had one choice, today I have three. In essence, give us more control. And so it goes.

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Why Buying Twitter Followers Is Damaging To Your Brand

Akamai Marketing

If you don’t believe me, maybe you’ll believe someone with a lot of Twitter followers: (if you can’t see the video, click here ). Are you serious?! It made me queasy just looking at it. It’s sort of like cheating on your taxes, it catches up sometime.and for what? You’re better than that.

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What’s the ROI of Social Media Silence?

Akamai Marketing

For a variety of reasons you may not choose to write blog posts, create videos, design inforgraphics. Interesting question isn’t it? At the very least, most companies should be at the “listening” phase right now.

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YES YOU CAN Measure Social Media

Akamai Marketing

If you watch the video, you’ll get to see me having a “Klout Conniption” which is my reaction to using Klout as a business tool. I also had the pleasure of joining Rob Bertolf and Hal Wilkerson on a panel to discuss social media measurement at the Social Media Summit of Hawaii (#SMSHI).

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Twitter Engagement and the Empty Promise

Akamai Marketing

But what if the content were blank, or worse, filled with crackpot advice, or more likely a porno video with a nasty virus? What if the headline is “8 ways to make 1 million dollars using Twitter&# bet that would get shared. What happens when your audience clicks on it and finds worthless or dangerous information.

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5 Money Saving Marketing and Branding Tips for Startups

Akamai Marketing

I remember one startup I worked on wanted to spend $100K on hiring a talent for a “viral video.” But the worst way to do it is in a scattershot “yah, let’s spend money on that,” way. Every startup has a “Shwag” moment. ” Another spent over five-hundred thousand dollars on print ads.

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