Social Media Today

APRIL 19, 2021

Facebook is looking to expand engagement around specific topics, with new recommendations in feeds.

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Feed Feedly Facebook Engagement 195

Social Media Today

NOVEMBER 27, 2018

Facebook has released the latest version of its ‘Topics to Watch’ report, which highlights the key topics seeing significant increases in mention volume.

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Report Conversation Facebook 167

Social Media Today

JANUARY 23, 2020

Facebook has published its latest listing of key topics that are seeing a significant rise in mention volume across its network.

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Conversation Report Facebook Publishing 127

Social Media Today

SEPTEMBER 21, 2018

Facebook has launched the latest version of its' Topics to Watch' report, which highlights emerging conversation trends from across The Social Network.

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Conversation Report Facebook Social Networking 134

Social Media Today

FEBRUARY 1, 2021

Facebook's testing a new set of ad placement tools to help brands avoid negative association within News Feeds.

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Feed Feedly News Advertising 206

Social Media Today

SEPTEMBER 8, 2021

Facebook's latest conversation trends report underlines a growing enthusiasm to get out and about, as the vaccine roll-out continues.

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Facebook Instagram Trends Report 176

Social Media Today

APRIL 26, 2019

Facebook has released the latest version of its Topics to Watch report, which highlights trending subjects of discussion among Facebook users.

Trends 165

Trends Report Issues Facebook 165

Social Media Today

AUGUST 18, 2018

Facebook's released its latest 'Topics to Watch' report, which highlights all the key subjects gaining momentum in terms of conversation volume across The Social Network.

Conversation 114

Conversation Report Facebook Social Networking 114

Social Media Today

OCTOBER 9, 2019

Facebook is giving more groups an optional 'topic' tag for posts, which will help to categorize discussion.

Groups 167

Groups Groups Organization Facebook 167

Social Media Today

NOVEMBER 10, 2021

Facebook will remove thousands of targeting categories to align with data privacy regulations.

Privacy 218

Privacy Facebook Data 218

Ignite Social Media

DECEMBER 19, 2019

As we get ready to close the door on 2019 and move on to a new decade, we think it is worth revisiting some of the popular topics, based on blog traffic data, of this year. It will be interesting to see if the popular social media topics of 2019 stick around through next year. Facebook Conversion Lift Studies.

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Social Media Public Domain Study Instagram 103

Social Media Today

OCTOBER 19, 2020

Facebook's added some new discovery tools to its Watch video platform as it seeks to build on growing viewership.

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Features Facebook Platform Video 218

Social Media Today

APRIL 17, 2018

Facebook's released its latest 'Topics to Watch' report, highlighting key trends of note based on increases in mention volume across the social network.

Trends 133

Trends Report Facebook Social Networking 133

Social Media Today

MAY 17, 2018

Facebook has released it's latest 'Topics to Watch' report, highlighting the key subjects gaining momentum across The Social Network.

Report 128

Report Trends Facebook Social Networking 128

Social Media Today

MAY 20, 2020

Facebook is testing out a new option for group admins to set-up alerts for posts seeing increased levels of engagement.

Groups 206

Groups Groups Engagement Facebook 206

Social Media Today

JUNE 21, 2018

Facebook has released its latest 'Topics to Watch' report, highlighting the key trending subjects across The Social Network.

Trends 120

Trends Data Facebook Social Networking 120

Social Media Today

JULY 24, 2018

Facebook has released the latest version of its Topics to Watch report, which highlights the key subjects seeing significant mention volume.

Report 113

Report Trends Facebook 113

Ignite Social Media

DECEMBER 29, 2016

Starting with January, we’re going to take you through the year to see what popular social media topics were on marketers minds. Snapchat has been top of mind for many marketers this past year, and i’m sure it will continue to be a hot topic through 2017 as well. Ah the 20% rule. There you have it folks.

Social Media 153

Social Media Analytics Analysis Communities 153

Jon Loomer

FEBRUARY 7, 2022

Back in November, Meta announced that they would be removing detailed Facebook ads targeting options. And many have nothing to do with sensitive topics, but instead fall into the other groups. Facebook tends to do a pretty good job of providing related suggestions that you may not have considered. What you should do.

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Facebook Course Advertising Organization 212

Jon Loomer

NOVEMBER 27, 2022

That said, what happens with global CPMs during the holidays is a popular topic. Here are a couple of ways that you can monitor your Facebook ads CPM in relationship to your CPA (Cost Per Action)… Breakdown by Time. How do you monitor your Facebook ads CPM? We expect CPMs to go up as competition increases. Watch Video.

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CPM CPA Facebook Metrics 197

Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). I’ll have more to say on this topic in a separate post!

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Conversation Facebook URL Report 197

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.

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Brands Facebook Influencer Campaign 130

Jon Loomer

DECEMBER 18, 2022

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. Within Controls, you’ll get access to Inventory Filter, Block Lists, Topic Exclusions, and Content Type Exclusions. Meta offers the ability to control where your ads appear. First, let me explain. Do you use these controls?

Video 178

Video Facebook Report Publishing 178

Jon Loomer

MARCH 25, 2021

If you’re like most Facebook advertisers, you have lots of questions related to iOS 14 and the related changes impacting Facebook ads. Since the end of 2020, I’ve been hyper-focused on this topic, determined to understand it so that I can help prepare you for it, too. Facebook Advertising Audiences and iOS 14.

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Advertising Resources Facebook FAQ 216

Jon Loomer

JANUARY 11, 2023

But, how often should you update your Facebook ad creative? The reason it’s impossible to provide guidance on how often to update your Facebook ad creative is that there are three important factors that make this variable. There are actually a few potential solutions for Facebook ad creative fatigue. Every month?

Facebook 192

Facebook CPA Cost Trends 192

Jon Loomer

SEPTEMBER 8, 2020

The Facebook pixel allows advertisers to better track, optimize, and target. To make the most of the pixel, you need to utilize Facebook pixel events on your website. This post is your introduction to Facebook pixel events. This post is your introduction to Facebook pixel events. First: The Base Facebook Pixel Code.

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Eventful Facebook Conversation Advertising 201

Ignite Social Media

DECEMBER 7, 2020

Since early last year, Facebook has been putting more emphasis on groups within its platform. This focus stemmed from users wanting to have more of a community feel around topics and interests they care about. We will dive into why Facebook groups are important for brands and new opportunities for brands within those groups. .

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Groups Groups Tips Facebook 200

Social Media Strategies Summit

JANUARY 26, 2023

Facebook Pages used to be a lucrative way for brands to connect with customers on Facebook. However, pages have seen a decline in organic reach in recent years, with the average organic Facebook Page post now seeing an engagement rate of just 0.07%. What Is a Facebook Community Group (& Why Should You Care)?

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Groups Groups Communities Engagement 237

Jon Loomer

AUGUST 28, 2022

If you run Facebook ads under a Special Ad Category, you should know that Facebook Special Ad Audiences are going away. Special Ad Categories are sensitive topics that require adjusted rules. While this specifically impacts housing, Facebook will be removing Special Ad Audiences for all Special Ad Categories.

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API Facebook Course Issues 214

Jon Loomer

DECEMBER 15, 2021

The Facebook Conversions API has been a popular topic for the past year or so. Let’s clear up the following: What the Facebook Conversions API is. Let’s go… What is the Facebook Conversions API? Let’s go… What is the Facebook Conversions API? Why it’s important.

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API Conversation Facebook Eventful 206

Jon Loomer

JANUARY 4, 2022

Is Facebook’s Audience Insights Tool still available? A quick background: Back in early 2021, Facebook announced that their Audience Insights tool would be removed. A quick background: Back in early 2021, Facebook announced that their Audience Insights tool would be removed. In short — YES! Read on to learn how….

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Facebook Analysis Instagram Tools 217

Jon Loomer

MAY 10, 2022

Facebook has added metrics that may prove helpful. Instant Experience Outbound Clicks: “The number of clicks on links in an Instant Experience that take people off Facebook-owned properties.” This may be bit off-topic, but I can’t ignore it. Facebook is clearly collecting and storing this information.

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Metrics Facebook Advertising Report 193

Adam Sherk

OCTOBER 7, 2014

You can use Keyword Planner to compare terms, get new content ideas, explore topical categories, monitor seasonality and compare desktop vs. mobile, among other tasks. In addition to drilling down on specific timeframes and topical categories you can focus specifically on Web search, news, image, shopping or YouTube. Google Trends.

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Analysis Research Trends Tools 241

Jon Loomer

SEPTEMBER 5, 2023

According to a report from the New York Times , Meta is considering an ad-free subscription option for both Facebook and Instagram in the European Union. According to Meta’s 2023 2Q earnings , the Facebook Average Revenue Per User (ARPU) in Europe was $17.88 We’ve had a free Facebook and Instagram up until now.

Advertising 184

Advertising Instagram Facebook Privacy 184

Jon Loomer

APRIL 18, 2022

According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. The Facebook algorithm, based on the mention, would infer an interest in green cheese. In the first study, the researchers created 14 new Facebook user accounts.

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Study Facebook Advertising Research 203

Jon Loomer

OCTOBER 29, 2021

One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. After creating that lesson, I got nervous that Facebook would stop serving lessons too quickly, so I expanded the net to 180 days going forward.

Facebook 209

Facebook Aggregator Upcoming Engagement 209

Jon Loomer

OCTOBER 30, 2023

Meta is offering an ad-free subscription option for Facebook and Instagram to users in the European Union. Subscription Details Beginning in November, users in The European Union, EEA, and Switzerland will have the option of signing up for a paid, ad-free subscription on Facebook and Instagram. It’s no longer a rumor. On web: €9.99/month

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Instagram Facebook Privacy Advertising 194