Sprout Social

JULY 25, 2023

Why use Google Analytics for social media measurement? Google Analytics enables you to measure your social metrics holistically and adds context to your regular reports so they align with your broader marketing goals. Only then will you get the real measure of your social strategy. Click Create. You now have a new GA4 Property.

Analytics 140

Analytics Report Social Media Google 140

Webbiquity SMM

JANUARY 23, 2024

Some may not even tag your brand while talking about their problems online. For example, this tweet talks about Domino’s Pizza without tagging the brand. Measure your sentiment analysis data through the NPS scale and identify the promoters, passives, and detractors. Measure customer satisfaction. Monitor brand mentions.

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Sentiment How To Analysis Trends 142

Oktopost

JANUARY 31, 2024

This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy. Measuring Employee Advocacy Impact Let’s start with a bit of a disclaimer. Taking this a step further, you can also measure your post-to-conversion ratio.

ROI 62

ROI Engagement Metrics How To 62

Oktopost

DECEMBER 19, 2023

Our X (Twitter) Threads is natively supported giving you the ability to create, publish, manage, and measure Threads all within one platform. This saves you time, improves organization and planning of Threads content, and enables you to measure your Threads’ performance with our advanced reporting and analytics.

Engagement 69

Engagement Case Study Overview B2B 69

Sprout Social

OCTOBER 4, 2023

Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Strategy 122

Strategy Brands UGC Marketing 122

Hootsuite

APRIL 12, 2023

Check out how and where you should be using LinkedIn hashtags for the best results: Find your best hashtags While many of the hashtags you analyze will be a good fit, you may find some of your best tags during your research. Try different ones in your content and measure their impact on your reach as part of your regular social media audit.

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Hashtag Analytics LinkedIn HootSuite 123

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives.

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Metrics Influencer Marketing Survey 100

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Owned data measures the performance of content you publish across your brand’s social profiles. How to measure owned data.

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Data Metrics Sentiment Analytics 124

Hootsuite

APRIL 18, 2022

And then learn how you can use Hootsuite to measure results. Just for kicks, you’ll also find a handful of all-purpose attention-grabbing tags for good measure. And then learn how you can use Hootsuite to measure results. Here’s your crash course.). Best Instagram Reels hashtags for 2022. And you know what? fitnessreels.

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Hashtag Instagram HootSuite Travel 141

Hootsuite

JULY 6, 2022

They’re reporting using features like shopping tags and the Shop tab. What are Instagram eCommerce tags? Instagram eCommerce tags, or Shopping tags, are tags on products featured in content. Your Shopping tags will be listed in the Instagram Shop catalog. Other folks on Instagram can tag products too.

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Instagram HootSuite UGC Influencer 117

Hootsuite

JUNE 14, 2022

And then learn how you can use Hootsuite to measure results. You can pair it with a Monday Motivation tag and have your post reflect the awesome potential of the week ahead. Or, pair it with a Monday Blues tag and lament the finished weekend. These Tuesday tags are often used by people who want to share their thoughts.

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Hashtag Engagement Instagram HootSuite 145

Sprout Social

JUNE 29, 2020

And to ensure there’s a clear tie between social performance and business outcomes, there are several social metrics Rob’s team uses to measure performance at various stages of the marketing funnel. Tag and track everything. In the awareness stage, they are looking at metrics like impressions and follower growth.

Strategy 132

Strategy Marketing Metrics Education 132

Sprout Social

JUNE 13, 2023

Using Sprout reporting to define and measure success Supercharging customer care Saving time with collaborative tools Championing community management Unearthing bolder paths to ROI Using Sprout reporting to define and measure success Before using Sprout, measuring performance was a convoluted task for Siegel’s team. “I

Atlassian 101

Atlassian ROI Social Media Collaboration 101

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? But that’s not all you can do. It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Ignite Social Media

AUGUST 30, 2022

Social media marketing goals should be SMART — Specific, Measurable, Attainable, Relevant, and Time-bound. Build a measurement strategy. Social media marketing can be difficult to measure. By having a clear measurement strategy in place, you can track your progress and see what’s working — and what’s not.

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Class Social Media Strategy Marketing 148

Sprout Social

JUNE 27, 2023

Analyzing this data is the best way to measure the success of your employer branding to attract a richer talent pool. Filter by date range, profiles, ratings or tags Once you’ve chosen your sources and gathered the data, you will need to filter them to begin your analysis. Then, you can tag and export those messages to analyze trends.

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Review Brands How To Analysis 127

Sprout Social

MARCH 7, 2022

Brand surveys measure how an audience thinks and feels about a brand. Emotional : Questions that measure the emotional connection a respondent has with your brand. These surveys are typically used to measure awareness after repeat exposure ad exposure. Inbound Message Tagging and Tag Reports.

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Survey Brands Sentiment Template 92

Ignite Social Media

AUGUST 19, 2020

Currently, most social networks use web browser information to power a pixel or tag (Facebook Pixel, Twitter Tag, Pinterest Tag, LinkedIn Insight Tag ), which is a snippet of code that is placed on a brand’s site. The Conversions API is a measurement and performance tool offered alongside the Facebook Pixel.

Social Networking 127

Social Networking Privacy API Apple 127

Sprout Social

APRIL 26, 2023

To track our results, we tagged our experiment posts in Sprout. Tags helped us pull reports solely featuring our experiment results, which is an effective way to track specific post results, or campaigns. See the tags we used for this experiment below (in Sprout’s dark mode.) We go deeper into link tracking in the next section.

LinkedIn 107

LinkedIn Comments URL Engagement 107

Keyhole.co

JANUARY 28, 2023

Average view duration measures how well you’re able to engage your viewers. To appear more often in related videos, find a video relevant to yours that’s already performing well and use similar video tags. Interaction Metrics YouTube’s interaction metrics measure how often people are engaging with your videos 8.

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Metrics Analytics YouTube Price 98

Keyhole.co

OCTOBER 21, 2020

Encourage Tagging 6. On the Instagram Explore page, you can only search for content using hashtags and location tags. When you search for a certain hashtag, it’ll show you all the posts tagged with said hashtag. Encourage Tagging. Another way to boost discoverability on Instagram is by getting tagged.

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SEO Instagram Tips Hashtag 131

Oktopost

MAY 2, 2021

You can do this on YouTube through the magic of tags. Optimize your tags for the most integral keywords (or the most frequent misspellings) and leave out the rest. . Allows you to pull analytics by tags, social platforms, users, etc.” Generating tags correctly can be difficult to do on your own.

B2B 132

B2B SEO YouTube Tools 132

Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Use this UTM tag to track paid keywords or key phrases. Use UTM parameters to measure social media ROI. Tag each with an appropriate campaign content UTM code. UTM code: utm_campaign.

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Sample Code Social Media HootSuite URL 145

Sprout Social

AUGUST 8, 2022

Measure Studio. Measure Studio is a YouTube analytics tool with features that dive deep into content performance. If you’re not sure which videos are driving the most direct engagement, Measure Studio can let you know instantly. This includes your titles, descriptions and tags.

YouTube 106

YouTube Tools Analytics SEO 106

Jon Loomer

OCTOBER 4, 2023

I use Google Tag Manager to manage my pixel, which helps me create custom events that fire based on a timer (how long someone spends on a page), scroll depth, engagement with embedded YouTube videos, and more. Custom events allow you to define that “something else” for the algorithm so that it is seen as the measure for success.

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Eventful Conversation Embedding URL 185

Keyhole.co

NOVEMBER 9, 2023

At the same time, the goals should be measurable. For example, “I want my brand to become more recognizable” is not a clear, measurable goal but a vague desire. Publication reach is an indicator that is indirectly related to brand awareness, so some measure media effect by it. is necessary. There are nuances here.

Metrics 52

Metrics Influencer Campaign CPA 52

Sprout Social

OCTOBER 19, 2023

Social media measurement Social performance analytics have become a critical part of a brand’s overall strategy. A whopping 60% of marketers plan to measure and quantify the value of social engagements in terms of revenue impact to meet their 2024 business goals. What can be better for customer support than that?

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

FEBRUARY 8, 2021

Customer support teams, for example, need metrics that show how they engage with their audience and measure customer service effectiveness. This is especially useful for customer support teams who want to measure their agents’ productivity and to identify opportunities to improve the customer experience. Tag Report.

Report 131

Report Social Media Metrics Team 131

Convince & Convert

SEPTEMBER 30, 2021

Send the author a direct message appreciating the post or tag them in your comments. Measure the Effectiveness of Social Selling Efforts. But how can we measure the social selling steps of connecting with an audience, building credibility, and earning their trust? Social media is a great way to generate leads, sure.

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Skills Groups Groups LinkedIn 194

Sprout Social

SEPTEMBER 30, 2020

Measure, learn and optimize to drive more impact. In this article we’ll expand on those steps and demonstrate how Sprout can help you optimize your strategies, determine what content to invest in and measure ROI. These are all variables you can test and track with the tag report. Boost organic reach and engagement via paid.

Organization 103

Organization LinkedIn Strategy Social Media 103

Hootsuite

MAY 1, 2023

This includes tasks like drafting posts, scheduling them to post at specific times, approving content before sharing it with your followers, and measuring performance by analyzing the results. Better measurement of results: With a social media workflow in place, it is easier to measure the results of your campaigns.

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Template Templates Social Media Tips 134

Oktopost

MARCH 25, 2024

While tracking shares is an easy metric to measure, it’s actually counterintuitive to solely encourage your advocates to win by sharing. If enhancing engagement and brand conversations is your goal, measure and reward likes, comments, reactions, and reposts generated by your advocates.

Metrics 75

Metrics Training iPad Meeting 75

Hootsuite

OCTOBER 30, 2023

The question, though, is how many tags are actually helpful? While it’s possible to add up to 30 tags in your Instagram Reels caption, more isn’t always more. Schedule and publish posts directly to Instagram, engage your audience, measure performance, and run all your other social media profiles — all from one simple dashboard.

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Hashtag HootSuite Apple Instagram 106

Hootsuite

MARCH 8, 2022

The little price tag in the corner makes it clear these items are available to buy. Step 4: Add product tags to image Pins. In addition to having Product Pins, you can tag your products within regular image Pins, too. Pinners are 70% more likely to shop tagged lifestyle images, compared to Product Pins. Non-intrusive?

Features 114

Features Price Buy Campaign 114

Hootsuite

JANUARY 18, 2024

Knowing the why behind your social media presence will help keep your actions focused, and allow you to clearly measure success or struggles. and mix broad tags with niche ones for maximum reach. Similarly, it’s important to consider what keywords you’re including in your captions, titles, and alt tags. Try it free today.

Social Media 121

Social Media Tips HootSuite Marketing 121

Keyhole.co

SEPTEMBER 13, 2023

When someone searches for a specific hashtag or clicks on one, TikTok presents them with a feed with the same tag. Of course, you can rely on your instinct and use descriptive hashtags to tag your content. But for best results, your chosen tags must have a proven track record of attracting engagement.

Hashtag 52

Hashtag Trends UGC How To 52

Sprout Social

DECEMBER 16, 2019

It’s no secret that many marketers still struggle with social media measurement. Our guide to social media measurement can bridge the gap between your social contentanalytics and actually growing your presence. Social media measurement: 2 must-dos before you get started. How to measure social media engagement.

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Social Media How To Metrics Analytics 99