New Study Shows that 25% of Twitter Users Don’t Expect to Still be Using Twitter in 12 Months Time
Social Media Today
MAY 17, 2023
The study also shows that many Black and female Twitter users have taken a break from the app.
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Social Media Today
MAY 17, 2023
The study also shows that many Black and female Twitter users have taken a break from the app.
Social Media Today
MAY 17, 2023
Many Black and female Twitter users have taken a break from the app, per the new data comparing the pre- and post-Musk eras for the platform.
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Social Media Today
NOVEMBER 16, 2021
The study underlines the 'dominance of the few' rule on social media, and its broader impacts.
Bill Hartzer
FEBRUARY 20, 2024
In an era dominated by social media influencers and celebrity endorsements, a new study conducted by First Merchants Bank has uncovered a concerning trend among young Americans seeking financial advice. Platforms like Twitter, Instagram, and TikTok have become increasingly popular channels for accessing information among younger generations.
Ignite Social Media
AUGUST 1, 2023
August 1, 2023: Ignite Social Media today released a groundbreaking study revealing insights into the behavior and performance of 50 leading brand accounts on Threads, Instagram’s latest social network. Key Findings: Post Frequency: The study hand-captured 1,196 posts from the active 44 brands. of its Twitter following.
Social Media Today
JUNE 28, 2022
The research underlines why Twitter is such an influential platform in the modern media cycle.
Devumi
NOVEMBER 3, 2017
How they pulled it off is an inspiring social media case study. Social media case study: Red Bull Unlike other brands, Red Bull rarely advertises its […]. The post Social Media Case Study: How Red Bull Built a Strong Fan Base Online appeared first on Devumi.
Social Media Today
NOVEMBER 5, 2019
Twitter has published a new study which highlights key cultural shifts based on billions of tweets,
Devumi
APRIL 13, 2017
If you think that Rihanna is just another vapid popstar that you can’t learn anything from, I’m sure there’s an unsuccessful Twitter or Instagram marketing account you could be managing somewhere. The post Case Study: Comparing Rihanna’s Diverse Instagram and Twitter Marketing Tactics appeared first on Devumi.
Social Media Today
JULY 5, 2022
The new playbook includes a heap of usage notes and case study examples to help guide your Twitter marketing approach.
The Marketing Blog
MARCH 8, 2010
Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter.
Ignite Social Media
MARCH 16, 2021
As one of the world’s top 5 most popular social networks, Twitter has long been an important platform for brands to include in their marketing plans. Not only does the platform boast 192 million daily active users , but 40% of those users have reported purchasing something after seeing it on Twitter. Communities.
Social Media Today
SEPTEMBER 2, 2020
Twitter has shared the results of a new study into the effectiveness of its video ad options.
Waxing UnLyrical
JULY 25, 2016
Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.
Webbiquity SMM
AUGUST 27, 2019
Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Image credit: CMI.
The Realtime Report
DECEMBER 31, 2012
What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). What did you think were the most interesting case studies of 2012?
Ari Herzog
SEPTEMBER 26, 2012
JetBlue’s Twitter team suggested I call their toll-free phone number and explain my situation. I usually tell them the case study of Comcast on Twitter. Please continue reading CASE STUDY: How JetBlue Listened on Twitter and leave a comment if inspired. Can I do it online? I can now talk about JetBlue, too.
SocMed Sean
JANUARY 25, 2022
One of the most popular social media platforms, Twitter, is an extremely valuable marketing tool if used correctly. But how can you grow your following on Twitter to build your brand? In this comprehensive guide, we’ll go over why hashtags are helpful and the best ways to use them to grow your brand on Twitter.
Mindjumpers
FEBRUARY 24, 2011
Tweet According to a relatively new study carried out by Burson-Marsteller , a public relations agency, it is clear that European and other global companies keep a focus on social media, as well as Asian companies are becoming more evident on social media platforms. Naturally, this shows a deeper involvement on Twitter than earlier.
Bill Hartzer
DECEMBER 18, 2023
In a groundbreaking move to rescue Crypto Twitter from the clutches of bots and fake profiles, some of the most prominent names in cryptocurrency and NFT investing have thrown their weight behind the innovative social-fi company, /Reach.
The Social Media Incubator
OCTOBER 11, 2011
The New York Times recently released an article about a study conducted by Cornell University that examined “the emotional tone of people’s messages”on Twitter. Can Twitter track your mood? “In the study, they collected up to 400 messages from each of 2.4 How did they do it?
The Realtime Report
SEPTEMBER 3, 2020
Study Reveals More Than 18% Of Businesses Would Consider Sabotaging A Competitor’s Online Business. As explored in our previous study , due to a lack of awareness of its legality, negative SEO doesn’t have a formalized definition. Whether it be followers on Twitter, connections on LinkedIn, or friends on Facebook? Written By.
SocialFish
FEBRUARY 22, 2011
We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.
Waxing UnLyrical
JULY 20, 2015
Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. 5. #YouTubeAsksObama [Influencers case study]. Why: Super-excellent case study from Arik Hanson.
The Realtime Report
MAY 7, 2014
Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. To download the full study, click here. mobile video ad engagement declines with excessive ad frequency.
Webbiquity SMM
OCTOBER 17, 2023
These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Here are 10 noteworthy observations from the study.
Waxing UnLyrical
JUNE 6, 2016
This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . Twitter Facebook Google+ LinkedIn Monday Roundup: Integrated Communication Case Studies. On Think Thanks TV: The Century Foundation – Integrated Communications Strategy.
Convince & Convert
NOVEMBER 16, 2023
In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Were you in favor of X's rebrand of Twitter?
Hootsuite
DECEMBER 7, 2022
Twitter isn’t just the birthplace of cutting-edge humor or the top place to find breaking news. Thanks to Twitter’s advanced search features, it’s also a surprisingly robust search engine. Twitter’s advanced search capabilities are some of the app’s most well-kept secrets. Here’s how to use it: 1.
Socialmedia.biz
JUNE 18, 2021
A recent study, published in Evolutionary Intelligence in March 2021, looks at how social media can be used. With the Covid-19 pandemic shaking the world for more than a year, it has been called the greatest challenge of humankind since world war two.
Akamai Marketing
JANUARY 1, 2015
Case Study #2: Community Driven Product Launch. For tracking and ease, the event and its communication was primarily executed through Twitter using hashtag #DaBusHNL. 92 unique individuals created content on Twitter. Background: . TheBus in Honolulu is an award-winning bus system, recognized as one of the best in the country.
Waxing UnLyrical
MAY 29, 2012
Well, recently Gini Dietrich invited Lindsay Bell to dinner via The Twitter. I mean, they chose “Manwich” for their Twitter handle. So you see, you don’t have to have a Twitter account to find immense value in The Twitter for your business… but you do need to be listening. You should.
Devumi
DECEMBER 29, 2017
Find out how he effectively used various platforms for his presidential bid, and his current use, in this social media case study. The post Social Media Case Study: How Barack Obama Became President appeared first on Devumi. He owes a good deal of this success to his continued success on social media.
Ari Herzog
MAY 25, 2010
Britney Spears held a Twitter press conference yesterday. Here’s a selection, in reverse order: Do you notice how she personalized each Twitter user when answering questions? Here’s a selection, in reverse order: Do you notice how she personalized each Twitter user when answering questions?
Forbes Social Media
FEBRUARY 2, 2023
A new study sheds light on the impact of the Twitter acquisition on its employees. Management and the board abandoned Twitter's mission statement and core values and failed to protect the interests of Twitter employees. Elon Musk didn't do much to rectify the situation. Or did he?
Audiense
SEPTEMBER 30, 2020
This is a guest blog written by Beatriz Montenegro, Research Analyst at Twitter Brazil. Beatriz studied economics and has been part of the Market Insights & Analytics team at Twitter over the past 5+ years. Connect with her on Twitter and LinkedIn. She believes research is more about questions than answers.
Buffer Social
OCTOBER 2, 2023
Despite its struggles to retain users, The Verge reports that reads could still catch up to Twitter/X. Twitter removed the feature allowing users to report misleading information. Twitter announces the shutdown of ‘Circles’ as of October 31st. Monetization Dynamics Will Twitter Charge Users?:
Firebelly
FEBRUARY 15, 2016
Brands ask their customers for a lot on Twitter—follows, likes, retweets—all the time, but they’re awful about returning the love. Check out my three Twitter best practices for 2016 and beyond! Twitter Best Practices For 2016. Run a Twitter contest or sweepstakes that excites your followers. They’ll get a prize.
SocialFish
MARCH 9, 2011
This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.
Dave Fleet
FEBRUARY 2, 2011
Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Return to Twitter: A call for lapsed users to return to a service that apparently now has over 200 million user accounts.
Sprout Social
JULY 6, 2022
With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.
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