Jeff Esposito

JUNE 13, 2011

For Twitter, you can sign up for a third party tool like Twitter Counter to track your account’s growth. For example if you are using Twitter, you can count the number of @ replies that you receive or the number of overall conversations that you have each month. Facebook provides this data under the site’s Insights function.

CoTweet 45

CoTweet CoTweet URL Metrics 45

Jeff Esposito

APRIL 19, 2012

Women More Likely To Buy From Pinterest Than Facebook, Twitter – this news should really come as no surprise given the social network’s visual nature and primarily female demographic. Marketing strategy: be where others are not – Christopher Penn might be one of the smartest dudes out there in terms of digital marketing.

Instagram 39

Instagram LinkedIn Small Business Analytics 39

Jeff Esposito

JANUARY 19, 2012

If for some reason you are in Vegas next week and want to see me talk about social media and show things that you can be measuring, check out Social Commerce Strategies at the Red Rock Resort. Hope you have something awesome lined up and I will catch you next week at some point. Now here’s this week’s edition of Five for Friday.

Blogger 38

Blogger Crowdsourcing Social Media Management Buy 38

Jeff Esposito

AUGUST 27, 2010

I am also glad to say that Scott Stratten ‘s book Unmarketing came out this week and I am featured in it talking about Vistaprint’s social media strategy. Here’s this week’s edition of Five for Friday : Bengals WR Chad Ochocinco fined $25,000 for using Twitter during game – Say it with me, No Fun League.

Posterous 32

Posterous Creative Commons Disqus Applications 32

Jeff Esposito

AUGUST 24, 2011

She provides sales and business development services to agencies and companies who are utilizing social media strategies and tools, and will be launching a blog called “Rip Off The Roof&# in the near future. You can find her on Twitter @ AnneWeiskopf . Image - freefotouk.

Sports 54

Sports Fashion B2B Survey 54

Jeff Esposito

JANUARY 8, 2012

To be sure, the use of an embargo is a contentious strategy, used only when a story has significant industry or community impact. A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers. Embargo image - tvanhoosear.

Sample 46

Sample Samples Conference Report 46

Jeff Esposito

JULY 1, 2011

My team also headed to the New England Direct Marketing Association where we took home awards for top Twitter strategy (second year in a row) and third place for overall social media strategy. On one hand we took Baby Espo for his trial run-through at daycare (time has flown) which made me both excited and sad.

Klout 26

Klout Journal Reputation Education 26

Jeff Esposito

AUGUST 13, 2010

In the end it will be a property with a bunch of folks getting their hands into the strategy. Active Twitter Users Are Your Most Influential Consumers – This is an interesting look into the influence of customers on Twitter in bite sized nuggets. This post was mentioned on Twitter by jeffespo, jeffespo.

CoTweet 26

CoTweet CoTweet Creative Commons Disqus 26

Jeff Esposito

FEBRUARY 6, 2012

What was the first network that your team started on and what is your strategy for adding new networks to the mix? We began on Facebook, followed closely by Twitter. We use all of these things combined as the foundation for relevant, ongoing communications. We simply joined the conversation our fans had jumpstarted for us.

Delicious 39

Delicious Foursquare Conversation Social Media 39

Jeff Esposito

OCTOBER 13, 2010

Implications from this study are profound, including validation for practitioners and agencies for the continued use and advancement of sophisticated social media strategies and tactics to drive clients’ business objectives. Contact him on Twitter @KeithTrivitt.

Social Media 34

Social Media Study Sentiment Consultant 34

Jeff Esposito

FEBRUARY 22, 2011

Justin joined Fleishman-Hillard Kansas City, where he specializes in digital strategy and education, in 2009. Before that, he was at Sprint for two years where he managed the company’s employee social network, Sprint Space, and led efforts to improve customer outreach via social media, specifically Twitter.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

AUGUST 23, 2013

In fact, during the recently held live poker tournament at the Old Trafford, Twitter has played a major role in making the event trending worldwide. The Old Trafford poker tournament became one of the trending topics on Twitter, sometime during the course of its three month season (from 27th May to 4th of August).

Hotels 39

Hotels Sports Trends Statistics 39

Jeff Esposito

JULY 28, 2010

This post was mentioned on Twitter by jeffespo, jeffespo, Social Media Insider, JobShoots, JobShoots and others. link] Lee Mikles The worst time to determine your crisis communication strategy is in the middle of the crisis. Some people from the Wichita area hit me up on Twitter noting that only spam was deleted.

Price 51

Price Issues Comments Company 51

Jeff Esposito

AUGUST 16, 2010

Now before reading on please note that I am talking PR strategies, not politics. This post was mentioned on Twitter by jeffespo, Ann Marie Bland. I think sticking to your guns is the best strategy here. If you cannot separate the two, please check out some other blog posts or comics or check back tomorrow.

Issues 34

Issues Policies Reputation Insurance 34

Jeff Esposito

AUGUST 11, 2011

Many social media books use his historic campaign as an example or case study of an effective social media strategy. As his Twitter profile notes, only Tweets marked BO are coming directly from the Commander in Chief. Obama’s Twitter account was more of a news resource than call to action for his agenda. million followers.

Social Media 42

Social Media Web 2.0 Case Study Policies 42