Recently, I attended the Ivy League Sports Symposium , and, whether it was MLB or the Tough Mudder franchise, everyone was talking about the live fan experience from a participation perspective. The trend extends well beyond sports. That includes making inventories available on the web , providing great wireless access in venue, offering connected flat screens that amplify what customers are saying about the experience, and of course, the increasingly popular mobile deals that have become prevalent on networks like Foursquare and to some extent Facebook. Image by CRUSTINA! MORE >>

Men are also more likely to post videos as opposed to still images, oriented toward pop culture, sports, entertainment or politics. 59% of Americans connect to the Internet wirelessly (this includes laptops). For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. And much more. MORE >>

As a rule, Gauthey spends three or four hours per trip observing everyday wireless users. Through digital multimedia broadcasting, or DMB, mobile subscribers are able to watch news and sports feeds —supported by ads and ‘commercials’ — provided for free on DMB-capable devices from the country’s television broadcasters. Mobile is global. Everywhere on the planet companies and merchants are using mobile in new ways to market and drive results. Innovation and inspiration can be found at the fringe, and across the four corners of the globe. What flies and why (and where)? MORE >>

35% of of Americans say they prefer using the telephone in these circumstances, a figure that is relatively unchanged from the 38% who said so in 2003.&# [page 20] And, “The telephone remains relatively popular even among the technologically proficient, as 1/3 of home broadband (32%) and wireless Internet users (32%) say that the telephone is their favorite means of contact when they need to get in touch with government.&# [page 20] Surprising?  Development professional development prsa public relations public sector scary smcedu social media sports tools Twitter web 2.0 MORE >>

For example, preview coverage of this Sunday’s Super Bowl was enhanced by videos of Fox Sports personalities discussing what we can expect from the teams.) HOW I SEE IT: Increased data use on wireless devices has a myriad of implications (good and not so great) for marketers. Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. The Daily launched in the U.S. this week, complete with the hype we’ve come to expect from Rupert Murdoch’s endeavors and the reach of content and personalities from within the News Corporation empire. MORE >>