Sherrilynne Starkie

JUNE 16, 2013

A black hole in social media data got a step closer to being understood this week. Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. Facebook has introduced the use of hashtags !

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Hashtag Facebook Tumblr Privacy 312

Sherrilynne Starkie

SEPTEMBER 11, 2018

Most communications teams under use paid media strategies; keep ahead of the curve with Facebook ads. Marcoms pros who are not implementing Snapchat strategies are missing a great audience engagement opportunity. Pinterest has hit a milestone of 250 million people using the social network each month. — SS.

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Newsletter Team Twitter Features 170

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Almost 38 per cent of Canadians is on Pinterest, an image-based social network. Digital Media Framework Example.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

MAY 9, 2018

Social media management platform Hootsuite has announced a global partnership with Pinterest to natively integrate the social networking platform into the Hootsuite platform. Hootsuite announces integration with Pinterest. May 09, 2018. The new Google News: AI meets human intelligence. May 09, 2018.

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News Google Social Media HootSuite 170

Sherrilynne Starkie

MAY 18, 2013

At a time when the the world’s second favourite social network is courting the corporate world in its bid to establish a viable monetization strategy, Hadfield has reawakened some of the excitement created in the the early days of Twitter and he did it by tweeting in the moment.

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Klout Wikipedia YouTube Education 281

Sherrilynne Starkie

JANUARY 30, 2016

The survey findings are important to brands and marketers who increasingly employ paid content strategies to increase engagement with target audiences. Getting organic reach on social networks is almost impossible, as Facebook, SnapChat, Twitter and rest strive to monetize their platforms.

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Survey Advertising Study Software 150

Sherrilynne Starkie

AUGUST 20, 2012

It seems a lot of bloggers are reposting some of their blog’s most popular posts from the past as part of their summer editorial strategy. It’s based on how I helped one company start its journey into social media by creating a Facebook secret group.

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Groups Groups Sports Notification 337

Sherrilynne Starkie

JANUARY 20, 2020

Shared Media : This is social media. Others share your content with their own friends and followers via in social networks and other digital channels. But your customers, staff, shareholders or any other important stakeholders are not likely to see it because you have no social media profiles to share it. Shared Media).

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

OCTOBER 16, 2018

Depending on the job, training might focus on the basics, technology, best practices or business strategy. Every single employee from the new intern to the CEO needs to know about the social media policy; they must understand how it works, what sanctions are applied and how to comply. Sherrilynne Starkie.

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Training Social Media Policies Skills 150

Sherrilynne Starkie

JANUARY 8, 2018

Video Production Social networks are increasingly optimised for video content. Traditional Research Provides insight to inform strategy and creative. Online research Provides insight to inform strategy and creative and tactical adjustment on the fly. Strategy Development. HTML, CSS and JavaScript. Research Skills.

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Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

FEBRUARY 16, 2014

Social touches every part of the organization and each employee should know and understand how it fits into his or her own role. Not every employee has the same learning requirements however, depending on the job, training might focus on the basics, technology, best practices or business strategy.

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Training Social Media Policies Skills 260

Sherrilynne Starkie

DECEMBER 7, 2020

Digital engagement strategy has never been more important. Social networks are increasingly optimised to promote video content first. This year is the most challenging as we learn to cope with largescale downsizing , huge job losses, lengthy furloughs and daily working from home. Video Production.

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Skills Drupal Diagrams Content 195

Sherrilynne Starkie

JANUARY 30, 2016

If you are like a lmost half of PR professionals you do not use paid promotion or social media advertising as part of your communications strategies and plans. In addition, the most popular social media platforms are now publically-listed companies and are striving to drive ever-increasing shareholder value by earning ad revenues.

Health Care 150

Health Care Social Networking Advertising Publishing 150

Sherrilynne Starkie

FEBRUARY 11, 2012

Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new.

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Content Marketing B2B Newsletter 307

Sherrilynne Starkie

JANUARY 25, 2014

Many high profile news sites and social networks have been offering native ads to brands for quite some time. LinkedIn has invested a lot in its native strategy and Pinterest is now piloting an ad service. The hope is that readers will click through to the advertisers own web property. Photo credit: Wikipedia).

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Advertising Survey Journal Wikipedia 289

Sherrilynne Starkie

JANUARY 23, 2018

It takes a lot of design knowledge to develop a social media strategy and plan a program. For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms. They should also have some basic design skills to bring to marketing and communications projects.

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Consultant Skills Social Media Drupal 427